Avrielle
Ralston.
Recent Hope College Business-Marketing graduate focused on brand strategy, consumer experience, and campaigns that actually connect.
Based in Grand Rapids, MI.
Projects & campaigns.
Strategy meets
creativity.
Hi, I'm Avrielle Ralston. Just this past May, I graduated from Hope College with a B.A. in Business with a concentration in Marketing and minors in Economics and Leadership. I'm energized by the space where insight, strategy, and creativity come together.
I approach marketing through both a strategic and creative lens, combining big-picture thinking with the details that shape meaningful brand experiences. From building a 3-tier marketing toolkit for Michigan Christmas Tree Association farmers, to repositioning a local Chick-fil-A franchise for health-conscious Gen Z consumers, to freelancing a complete brand identity for a law firm — I bring both the analytical side and the aesthetic eye to everything I touch.
I spent two years leading a 120+ member sorority, including serving as President, while simultaneously sitting on a student congress committee evaluating over a million dollars in funding. I move fast, stay organized, and genuinely love what I do.
You can't complain about a full plate when your goal was to eat.
Collaborative on ideas.
Independent on execution.
Deadline-driven always.
Seeing concepts come alive in physical space — the same pull that drives my brand work.
On campus & in the community.
Where I've shown up.
- Streamlined internal accounting operations by reconciling 5+ monthly accounts with balance up to $1.5M, maintaining financial records, and ensuring compliance with company policies and regulatory requirements
- Managed company cardholder documentation by reviewing statements, collecting transaction backup, and maintaining 100% supporting documentation compliance, strengthening accountability and reducing risk during audits and reviews
- Processed 100+ monthly general ledger entries, identifying discrepancies and supporting accurate financial reporting
- Collaborated with two faculty members on a grant-funded project with the Michigan Christmas Tree Association, analyzing industry insights from growers across the country
- Developed a practical, 3-tier marketing toolkit tailored to smaller hobby farms, growing mid-size farms, and large-scale farms interested in improving customer experience, brand consistency, and repeat visitation
- Translated research findings into actionable recommendations, helping bridge academic insights with real-world application for agricultural business owners
- Supported course instruction for Marketing 331 by assisting with grading assignments, exams, and case analyses while providing detailed, constructive feedback to help students strengthen their understanding of marketing concepts
- Assisted the professor with maintaining course organization, managing class materials, and ensuring assignments and evaluations were completed accurately and efficiently
- Helped reinforce classroom learning by reviewing student work for clarity, analytical depth, and application of marketing principles to real-world business scenarios
- Conceptualized and developed multiple logo directions for a law firm client, leveraging a "Great Lakes" theme to enhance brand distinctiveness and regional positioning using Adobe Creative Suite and Canva software
- Produced website design mockups that aligned visual identity with a cohesive digital experience, translating client needs into strategic design solutions and ensuring consistency across digital and physical brand applications, including apparel, stationery, and client-facing materials
- Built scalable brand assets and templates to support long-term use, improving efficiency and maintaining visual consistency across future marketing efforts
Hope College,
Holland MI.
Minors in Economics & Leadership
Let's make
something great.
Open to full-time marketing roles in brand strategy, consumer insights, or creative campaigns. Based in Grand Rapids, MI — open to relocation.
